Under current climate change projections, marine ecosystems are expected to be subject to significant changes in sea surface temperature, ocean acidification, and shifts in species distributions. Monitoring of inter-annual abundances of migratory species, including humpback whales (Megaptera novaeangliae), is critical to understanding population ecology and how warming waters may be changing their regime. Hervey Bay, Queensland, Australia, is a critical stopover site for M. novaeangliae on the E1 southern migration. While there have been several historical studies on M. novaeangliae inter-annual abundance in Hervey Bay, contemporary studies monitoring the impacts of environmental change on the species’ visitation to Hervey Bay have been limited. Using image recognition AI technology and mark-recapture methods, a photo-identification dataset was analysed to produce abundance estimates for Hervey Bay for 2021 – 2023. Monitoring visitation rates at this whale heritage site is integral to our understanding of marine megafauna as potential indicator species off the Australian east coast.